Note: Search Console can't separate internal from real searches. BRAND = people searching your name (mostly real, but may include you/staff). Non-branded terms are the true SEO growth. Totals are exact period figures (not just the top rows).
Sessions
—
real · last 3d
Unique users
—
real visitors
Pages / session
—
avg
Scroll depth
—
avg
Active time
—
avg engaged
Bot sessions
—
excluded above
Friction signals% of sessions · fix these
Dead clicks = taps on non-clickable things · rage clicks = frustrated repeat taps · quick-backs = bounced instantly · excessive scroll = hunting for content. Each is a UX fix.
Browserssessions
Most-viewed pagesClarity sessions
Heatmaps & recordingsopen in Clarity
These render only inside Clarity (no API) — one tap to the live views:
Google Business Profile · Aristocrathow people find & act
Where you're seenSearch vs Maps
Desktop vs Mobileprofile impressions
Top terms that find your Google profileGBP · monthly
The actual words people typed into Google/Maps that showed your listing (separate from website Search Console). <N = Google caps very-low-volume terms.
Findings are generated from GA4 + Search Console + Clarity + GBP for the selected period. They answer "what changed and what's working." The twice-daily routine can enrich these with written analysis.
Recommended actions, ranked by impact — the "what to do next" to double down on what works. This is the input side of the auto-improvement loop: reversible fixes get applied automatically; brand-facing ones are proposed for a glance.